Marketplace Expansion and Ammunition Innovation

Sales & Channel Management Expand channels and presence with targeted initiatives and new products Objectives • Target and build key customer relationships through Strategic • • Account Management Align demand plan with operations Begin exploration of expanding into other classes of trade- OEM/LE/Gov Investment • Rebrand initiative of premium rifle with consumers Strategic events for marketing and customer retention Enhance Brand Portfolio at Retail • Continued investment in cost out initiatives with 1-2 year ROI Deliverables ammo INCORPORATED Sales plan of $100M+ Loaded Ammunition Marginality • Pistol +5% • Rifle +15% Brass Casings • Brass - Rifle +30% • Brass - Pistol +10% - OH Nasdaq POWW 21

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