3Q 2023 Financial Performance
STRATEGY | STRATEGIC FRAMEWORK
Our strategy is driven by ambitious aspirations for market position,
profitability and customer experience
Strategic Goals
Position:
Be among the top players in our target segments
(Top 3 Market Share)
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Profitability:
Focus on profitability and return on capital
(ROE > COC)
Strategic Pillars
البنك
السعودي
الفرنسي
Banque
Saudi
Fransi
Customer Experience:
Continued commitment to leading CX
(NPS #1)
Wholesale Banking
Personal Banking
Private Banking
Saudi Fransi Leasing
Solidify market position
Leverage segmentation
and synergies
Reinforce market leadership
Top 3 in Wholesale Banking
by ROE
Top 2 in Affluent Banking
by market share
#1 in Private Banking
by market share
Risk
Digital 2.0
Strategic Enablers
Technology
Treasury
Saudi Fransi Capital
Expand in new
market segments
Top 2 in Financing & Leasing
by market share
Seize existing opportunities
and grow
Top 3 in Investment Banking
by Net Income
Customer Experience & Brand
Organizational Effectiveness & People
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