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Tokyo Investor Day

THIRD PARTY DISTRIBUTION CHANNELS Advantages • Enhances access to expanded customer base and investable wealth • • Expands access to estate planning market Growth potential through development of distribution relationships Differentiated needs-based sales approach Competitive product portfolio meets customer needs Strong brand name attracts security focused customers Leverages infrastructure costs Challenges • Sales can be volatile due to changes in interest rates and competitor actions Less influence over distribution Profitability can vary with changes in product mix Manage to bottom line, not top line - accept sales volatility • Aggressive product and pricing actions Balance profitability and business mix Prudential Tokyo Investor Day 9.15.2016 12
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