A New Vision Empowered by Intelligence
Co-Development and Deep Integration
Brand
Matrix
Market
Synergy
Reshaped the non-residential
business centered on public
buildings and established a brand
matrix to deliver standardized
services under multiple brands
Established sets of service standards
and brand operation standards for
each type of property in the niche
market, including public venues,
transits, parks, schools, hospitals and
other public buildings
.
•
Established a strategic market
map backed by big data and
enhanced market penetration
in different cities according to
economies of scale in regional
level
Empowered the acquired
companies ranked among Top
100 through precise and
differentiated positioning of
brands by cities and portfolios
•
Information
Empowerment
Mechanism
Empowerment
•
Improved management
efficiency and quality by
building an operation and
management platform
Empowered the acquired
companies to address their
needs and pain points in
management, finance,
operation and business
informatization
• Introduced the Amoeba
mechanism to invigorate the
market expansion capabilities of
the acquired companies and
continuously achieve
incremental growth through
business fission
•
Implemented an incentive
mechanism to stabilize talents
and share the long-term
development benefits with them
2020-
Year of
platform
building
Overall net profit margin
of the acquired
companies increased by
1.5 p.p.
Total annualized
contract value increased
by more than 17% YoY
to RMB 6.8 bn*
*Incl. New CIMG PM
30% of projects due for
renewal achieved fee hike
with management fee
rising by an average of 7%
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