Guide to Going Public
Key internal and external teams
Mandatory involvement
Legal counsel for
the company
WHO are the key players?
On your journey to become a public company, your success depends a
great deal on the coordinated team effort by the internal management
and the external advisory team.
Is your management team experienced
and do they have an IPO track record?
Building a powerful team starts at the top. The investment
community will look to the CEO to articulate and execute
the company's vision and business strategy, while the CFO
will likely be focused on investor relations in a public
company. Ideally the company should include executives
who have public company management or IPO experience.
Another leading practice of IPO companies is to instill
project management into the IPO readiness process. They
often formalize a project management office (PMO) that is
responsible for organizing, planning and monitoring the
IPO process and timeline, thereby mitigating risks and
increasing the likelihood of a successful outcome. The IPO
PMO can also ensure the management is not unduly
distracted and can remain focused on managing the
company's business operations, while the IPO preparation
work continues behind the scene.
Build the right external IPO team (bankers,
lawyers, auditors, investor relations and
other advisors).
Your external advisors should be highly skilled
professionals with extensive IPO service credentials,
contacts and industry experience.
It is very important to select and build a quality IPO
advisory team. Begin to assemble your advisory team
well in advance of your anticipated public launch.
Professional and experienced advisors will be able to
help you get IPO-ready, to carefully make necessary
changes to the business, introduce you to the right
investors, help you tell your story and, most
significantly, put a value on your business that reflects
its position and potential. Get this right and the IPO will
still be hard work but a cohesive team can help yield
optimal results.
Post-IPO, as a public company, your professional
advisors can support you to continue improving on the
company's risk management and internal controls on
its operations, financial reporting and compliance.
Auditors
Sponsors
Other specialist
advisors*
case-by-case basis
Consulted on a
11 | Guide to going public
Legal counsel for
the sponsors
Company
PMO and
management
Regulator
Financial
advisors
Investor relations
(PR agencies)
Typically involved
* Such as tax, accounting, internal controls, cybersecurity, risk management, ESG.
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