Investor Presentaiton

Woolworths Group Full Year Results 2022 Retail media is an increasingly important adjacency Cartology revenue ($m)¹ cartology • 2.3x • Established in 2019 as the Group's retail media business Over 200 team members Revenue doubled since F20 Over 8,000 campaigns delivered across stores, screen, audio, publishing and digital channels in F22 Expanding across the Group ecosystem, completing its first full year in NZ and preparing for BIG W launch Woolworths Group shopper • Proposal to acquire 100% of out-of-home media specialists, Shopper Media Group, announced in July 2022 Over 2,000 screens in over 400 shopping centres, complementary to Cartology's in-store network Subject to ACCC approval and the satisfaction of customary closing conditions Completion expected to occur by the end of calendar year 2022 F20 F21 F22 • In store revenue Digital revenue 1 Cartology revenue considered to be other income for accounting purposes and recorded as an offset to COGS. Includes Australia and New Zealand 13

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