Company Overview and Financial Preparedness
Purpose and Vision
Purpose: Connect
people to what's
important in their
lives through friendly,
reliable, low-cost air
travel.
Vision: To become
the world's most
Invest in airplanes
and People to grow
and develop market
leadership
Deliver an efficient
operation with a
highly-
engaged workforce
loved, most efficient,
and most profitable
airline.
Generate profit and
strengthen financial
position
4
Offer Customers low
fares, convenient
flights, and industry-
leading Customer
Service
Drive Customer
loyalty and grow
share
of wallet
Our successful business model starts with an efficient operation and
highly-engaged Employees. This combination makes Southwest unique
and has produced the U.S. airline industry's most successful low-cost,
low-fare, growth carrier for nearly five decades
Southwest'View entire presentation