2016 - ANOTHER STRONG YEAR

WING STOP 2017 NATIONAL ADVERTISING LAUNCH 2016 2017 10 Markets Television -60% of system sales) All Markets (100% of system sales) 22 Weeks of TV Digital & Social Ad Fund ✓ TV Reach National digital delivering high ROI & driving online orders 1% National / 3% Local Co-op Markets ~ 70% Non Co-op Markets - 0% More national digital delivering high ROI & driving online orders 3% National / 1% Local ✓ Average market ~ 85% 18

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