Investment Fraud Awareness
Use of Financial Adviser: Adviser use has increased seven points in
Manitoba since 2012, now eight points ahead of national results
Q
Do you have a financial adviser and, if so, how long have you had your current adviser?
[asked only of investors; national n=2,314; Manitoba n=225] Among investors only
Segmentation (Manitoba 2020)
Respondents who currently have an
adviser
Investor Segments
36
National
Currently
have adviser
Manitoba
NV
Currently
have adviser
Non-frequent investor
Frequent investor
79%
75%
Investment Knowledge
2020
25%
9% 28% 13%
19% 4% 69%
2020
19% 11% 28%
16%
22% 3% 77%
Low
80%
Medium
80%
High
70%
Manitoba Region
4%
2017
26% 11% 27%
13% 18% 4% 69%
2017
18%
13% 24% 14% 22% 5%
Winnipeg
76%
73%
South/West
Central/North
82%
72%
Age
4%
18-34
2012
25% 8% 22% 18%
21% 3% 70%
2012
23%
6% 20% 19%
26%
3% 70%
35-54
55+
iil
75%
71%
85%
I No financial adviser
Yes, between 1 and 5 years
Yes, more than 10 years
Don't know
Note: 2017 national n=2,364, MB n=221; 2012 national n=2,873, MB n=125
Yes, less than a year
Gender
Yes, between 6 and 10 years
II usually have a financial adviser, but do not have one now
Men
76%
Women
78%View entire presentation