Strategic Expansion and Growth
Expand Presence in China
Significant growth potential from higher penetration
Citic-Pru footprint (Dec'19)
Access to²
OOO
83%
NBP3 (US$'m, 100% basis)
2019
524
2015
84
+58% (CAGR)
77%
83%
IFRS Profit³ (US$'m, 100% basis)
2019
438
GDP
Population
GWP
2015
160
+29% (CAGR)
2019
20 branches
2012
94 cities
13 branches
1.5m customers
17 Straight 'A' score for CBIRC Integrated Risk
Rating since 2016 (only JV)
Top 10 ranked Chinese Life Insurers by
California State University since 2016 (only JV)
1st FIE to deliver local GAAP profits in
under 10 years
Note: FIE = Foreign invested entities
590
Multi-dimensional delivery
Par
Non-Par
Linked
H&P
51 cities
35k agents
In Guangdong
2000
1 branch
1% 15%
Agency / Total
market share¹
0.6m customers
2008
21% 18%
10 branches
12k agents
371
386
Geographical
in-depth
expansion
Multi-
distribution
Agency / Total
market share¹
CAGR:
31%
259
PRU chairmanship
198
155
115
CPL APE
88
88
Operational
efficiency
Building talent
(50% basis,
US$ m)
62
72 70
82
41
0
6
8
11
19 27
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Guangdong
Shanxi Henan Anhui Sichuan Hunan Wuxi
Suzhou
Shaanxi
Branch
opening
First Foreign
Branch
Beijing Qiangsy
Shanghai
Shenzhen
Hubei
Shandong
Zhejiang
Fujian Hebei
Tianjin
Guangxi
PRUDENTIAL
1. Share among Foreign/JV players
2. 2019 data from National Bureau of Statistics
3. On a constant exchange rate basis
Liaoning
21
21View entire presentation