Ambition 2025 | Framing our strategic position

Revamping digital, through enhanced digital channels and improved. content portfolio Digital revenue -22.1% to GHS 0.1 billion MTN Subscriptions (m) 3.9 3.5 1.3 1.7 2.6 Content subs Ayoba subs 1.8 H1 2022 H1 2023 • +46% YoY growth in Ayoba subs Ayoba Zigi Chatbot • • 35 local micro-apps and channels • • 50K monthly users 80% Customer Satisfaction (CSAT) ⚫ 1.7m active users (+21% YoY) Revenue (GHSM) 82.0 my MTN myMTN • 63.6 Started roll-out of new enhanced version YoY growth -15.8% -22.1% H1 2022 H1 2023 3 Entertainment • +23% YoY growth in video • revenues New partnership with Boomplay 21

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