Banking Lifecycle
LEVERAGING THE FOUNDATION FOR GROWTH
HDFC BANK
Potential exists to build on foundation for sustainable growth
Significant
headroom for
growth
Significant number of branches that can help tap a large opportunity - including SURU
ā High cross sell potential - ~60% branches less than 10-year vintage
Positioned at the center of plate - in key growth engines of the country; MSME, Emerging
Corporates, SURU, Salaried, etc.
Drivers of
execution going
forward
Customer acquisition through simplified journeys, digital personalized campaigns through omni
channel presence; and group companies pursuant to the merger
Smooth delivery of products and services through AI/ML driven Next Best Action engine and
pre-qualification/approval
Life cycle management of customer through superior relationship management - e.g. use of
AI/ML to personalize and curate narratives
Ecosystem banking through initiatives such as Vypaar and critical partnerships
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HDFC Bank Presentation, May 2023View entire presentation