Investor Presentaiton
The Purpose of Business
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Our purpose in business is to create shared value for society, not economic
value for its own sake
Businesses acting as businesses, not as charitable givers, are arguably the most
powerful force for addressing many of the pressing issues facing our society
Shared value will give rise to far broader opportunities for economic value
creation
Shared value thinking will drive the next wave of innovation, productivity, and
economic growth in Mexico
A transformation of business practice around shared value will give purpose to the
corporation and represents our best chance to legitimize business again
Copyright 2012 Professor Michael E. Porter
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