Whole Life Value Optimization of Boral Quarries
Markets
Our customer interactions and our commercial acumen critical to our success
Customer Experience
Realigning and standardizing customer service and allocations teams closest to
customers and back within regions
Understanding and measuring customer service levels, prioritising improvements
Working on Call to Cash process improving every "customer contact" point
Commercial Rigour
Building focus and rigour around pricing and volume as foundations to margin expansion
Establishing clear, regional 'go-to-market' segmentation
Sales effectiveness matched with performance expectations
Standarise and simplify pricing, nimbleness to market segmentation changes
Brand Equity
RAL
Reinvest in our brand, revert to the yellow and green logo and encourage pride
The Boral brand is well recognised to leverage the value of our brand asset
Developing brand equity by driving understanding, awareness, association, loyalty using
digital platforms more effectively
Progress
0%
100%
BORAL
Building
something
great
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