BuzzFeed SPAC Presentation Deck

BuzzFeed Machine Learning Powers a Scaled Tech Stack Creating content requires data, technology and scale All are key competitive moats and differentiators of BuzzFeed's relationship with audiences Proprietary Quiz Maker Built into CMS BuzzFeed 37M unique quiz takers Enables a dozen varieties of addictive quizzes, with new formats developed regularly QUIZ PARTY Tw Source: BuzzFeed Client Event Tracking Data, Dec 2020. Headline Optimization Post-publication, BuzzFeed's technology automatically finds the best headline from several options Optimization in Progress but 8PA Proprietary Machine Learning Algorithms Generates both recommendations and automation of what and when to publish on social platforms LSK 125496 2679 Custom Tools for Content Creators Supports the efficient creation of the best content from what readers love and engage in, including flipped posts from comments and subbuzz remixer for market ☆ STRICTLY PRIVATE AND CONFIDENTIAL 19

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