Hypebeast Results Presentation Deck

r HK$ Hypebeast Ltd. 150.HK New Contract Signings and Larger Deal Sizes Fuel Media Growth through 1H 400M 300M 200M 100M OM HYPEBEAST Media Revenues 156M 75M 1H18/19 Media Gross Profit 262M 125M 1H19/20 Six months ended 30 September 2021, 1H2022 Interim Financial Report 173M 87M 1H20/21 327M 207M 1H21/22 15.6M Average Monthly Active User¹ +54% Increase in Signed Contract Value³ 28.1M Social Media Followers² 9% vs 30 Sep 2020 784 Number of Signed Contracts 70% vs 1H20/21 1. Average figures during the six months ended 30 September 2021 2. Number of social media followers as at 30 September 2021 3. Percentage change in total dollar value of media contracts signed versus 1H20/21 Media | 3

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