BAT Results Presentation Deck

California: Still adjusting across all categories post-flavour ban California BAT Combustibles 45% volume exposure >85%* Total volume retention vs pre-ban Outstanding Vuse performance 60% volume exposure Source: Company data. *Adjusting for a 13% pre-ban rate of decline, our underlying retention rate in California as a result of the flavour ban. 100% Total volume retention vs pre-ban BAT A BETTER TOMORROW Multi-category portfolio and agile commercial response driving consumer retention 34

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