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BAT Investor Conference Presentation Deck

glo - Step change with Hyper in ENA Step change in THP Performance with Hyper Launch c.10bn sticks in 2021 +195% vs FY20 glo national volume share of total nicotine* market c.2% RUS ITA RUS UKR Approaching 2% glo national volume share of THP category c.20% c.15% UKR ROM POL GRE POL HUN ITA GRE HUN 56 2019 BAT A BETTER TOMORROW glo Revenue** £m +167% vs FY20 136 2020 364 2021 * FMC + THP market Note: Source for market/segment share data is Retail Audit (RA) in measured channels; where RA is not available share estimates are based on In Market Sales (IMS) or scanning data. See Appendix A3 for Volume share definition. **2021 revenue at constant rates. See Appendix A2. 39

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