Waldencast SPAC Presentation Deck
MILK IS A LEADER IN THE HIGH GROWTH, CLEAN
MAKE-UP SEGMENT
Global Make-Up opportunity
by 2025
$86bn¹
Color cosmetics
2021
$66bn¹
Premium color
cosmetics
2021
$27bn¹
Milk
MAKEUP
2021E revenue
$47mm4
2021 color cosmetics market size ($bn)
Asia Pacific
North America²
Western Europe
Latin America
Middle East and
Africa
$5
$4
Eastern Europe $3
Key markets
¹ Euromonitor International; Beauty & Personal Care, 2021ed, retail value sales, current prices, 2020 fixed ex rates;" 2 Including the
United States and Canada; 3"Just the Numbers: Q2 2021 NPD US Prestige Beauty report by the NPD Group; 4Milk management
projections; ³ Brand Essence Research; "Clean Beauty Market Size," 2021, public summary
+
$16
$12
$25
CAGR
2021-2025
11%
2%
3%
8%
10%
5%
Category dynamics
Large and exciting category with
potential for growth fueled by
consumer demand for clean beauty
Untapped growth opportunity
among Gen-Z consumers
+12%
Growth of clean beauty 2020-20275
Strong rebound category post-pandemic
+71%
Q/Q growth in Q2 2021
for U.S. make-up sales³
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