Harley Davidson SPAC Presentation Deck

4: TRANSFORMATIVE GO-TO-MARKET MODEL Combining the Best of Digital and Physical THE HYBRID MODEL BLENDS DIGITAL WITH FOUR STRATEGIC RETAIL FORMATS -Store-in-Store: LiveWire concepts built into EV-ready retail partner locations 22 - Gallery: Concept spaces for complete immersion into the brand and lifestyle of LiveWire - Pop-Up Retail: Short-term presence in key markets to build brand identity and support local retail partners - LiveWire on the Road: Bring LiveWire to the rider, using test rides to introduce the brand and experience LiveWire 3848

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