Shopify Investor Presentation Deck

Building mission critical solutions to run a merchant's entire business at every stage Leverage software development expertise and economies of scale to advance commerce From Entrepreneur Run business end-to-end Shopify Payments Easiest and quickest way for merchants to set-up and accept payments online Shopify Capital Algorithmic underwriting process using data to provide efficient, fast, and simple funding to support merchant growth Shopify Balance Manages money and transactions in one place Shopify Shipping Save time, money and increase cost accuracy, all managed in one place with $200 insurance protection Shopify Tax Product offered to US-based merchants that takes the stress out of sales by simplifying tax compliance Reach new buyers and drive conversion Shop Pay Accelerated checkout to increase conversion Shop Pay Installments Helps drive higher UPT, AOV and conversion Shop app Build new customer relationships and increase engagement Shop Cash Marketing tool to drive engagement, purchase intent, and conversion Shopify Collabs Increasing exposure to reach potential new buyers Shopify Audiences Marketing tool to target high-intent buyers, leveraging Shopify database Simplify logistics Shop Promise Fast, reliable delivery windows to strengthen trust with customers Shopify Fulfillment Network Creates a level playing field for merchants to optimize and run their business holistically from 'port to porch' To Enterprise Enter new segments Shopify Markets/Markets Pro Everything needed to launch in new countries including localization, duty, tax, etc. Shopify POS Integrated retail hardware and software to open their own brick & mortar location or test a market with a pop-up B2B on Shopify Provides one place for managing business as merchants add B2B as a channel Social Integrations Integration across key social platforms to drive engagement, conversion, as well as reach new customers Tokengated/NFT Drive demand through personalized and unique experiences to build deeper relationships with customers 13

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