Shopify Investor Day Presentation Deck
Everyone at Shopify works
on a project or multiple...
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Ending in 5 weeks
What is it and why is it important to Shopify?
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a pop-up marketing campaign can be a powerful tool for Shopify store owners to drive sales, collect customer
data, and enhance brand visibility.
What does success look like?
A pop-up marketing campaign can be a crucial strategy for Shopify users for several reasons:
Customer Engagement: Pop-ups can be used to engage customers, provide important information, or offer
discounts and special promotions. This can increase conversion rates and average order values.
Data Collection: Pop-ups can also be used to collect customer data, such as email addresses, which can be used
for email marketing campaigns.
Brand Visibility: A well-designed and well-timed pop-up can enhance brand visibility and recognition, making a
store more memorable to customers.
Upselling and Cross-Selling: Pop-ups can be used to promote related products or higher-value items,
encouraging customers to add more to their cart.
last week
✔
Phase started 2 weeks ago, but it was overdue 2
weeks ago
Open Review
Review with approval up to
Build
Awaiting OK1
OK1
OK2
Timeline
Eli Letourn
Future Mar
Project Health
The project status will be updated to Off Track on
the next health check because:
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Review has been opened for 16 days.
Please ping your reviewers to ensure they
have enough context to review.
Approved move to
Opened Nov
14
No recent progress updates. Please post
weekly progress updates.
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November 14, 2023
November 14, 2023
Missions
✪
Ⓒ
Title
Gorgeous Wooden Wallet
Intelligent Wooden Car
Rustic Bronze Plate
Aerodynamic Granite Chair
Incredible Cotton Knife
Small Plastic Chair
Ⓒ Global Market Expansion
Sleek Bronze Shirt
Sleek Cotton Shoes
Heavy Duty Marble Hat
Group
Core
Core
Core
Core
Core
Core
Engineering Operations
Engineering Operations
Engineering Operations
Area
Build
Checkout
Deliver
Production Engineering
Sell
RnD Programs
Trust
Responsible
MH
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Active Contributors
All RnD Eng
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5
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8
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1
Projects
Add mission
Last update
Age
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...Those projects ladder
up to missions.View entire presentation