Sainsbury's Investor Day Presentation Deck
Retailers with an online presence and first party
data can become significant digital media players
ONectar360 2021
1
Shift to
eCommerce
49%
increase in eCommerce¹
20%
projected 2021 digital
advertising growth²
10
2
Measurement
and attribution
ogo
45%
of marketers expect to
increase retail media
spending³
£2-4+
Return on advertising
spend for brands across
categories2
3
Deeper audience
insights
20%
of brands rank shopper
insights as the top
opportunity to work with
digital media network
capabilities4
4
Future death of
the 3rd party cookie
Source: (1) Adobe digital economy index; (2) e-Marketer US CPGs digital ad spending 2020; (3) The Annual CMO Spend Survey - Gartner 2020; (4) Kantar's State of Ecommerce 2021
Report; (5) Inmar Intelligence: Thought leadership, retail media networks
~12-24 month
window to define models that
enrich the data foundation
84%
of retailers expect to have
digital media network
capabilities5
Market
Context
Sainsbury's nectar
NEC
TAR
360View entire presentation