Hostess SPAC Presentation Deck
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SUSTAINABILITY OF MARGINS
Driver
Pricing
Manufacturing
SG&A and
Distribution
▪ No material change in retail pricing model relative to legacy business
▪ Hostess is the leading brand in the premium segment
▪ As a category leader, retailers are supportive of our price structure since it generates a higher penny
profit and profit margin for them relative to other brands
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~$150 million invested to create state-of-the-art manufacturing capabilities
▪ Hostess has a 3 bakery model that concentrates production of items to individual production lines
Hostess has significant future cost savings potential and cost avoidance opportunities as we grow:
~$25m of annual manufacturing costs are fixed overhead that can be leveraged
Less than 80% capacity utilization today
Significant automation opportunities available
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Commentary
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▪ SG&A functions fully built out with no legacy costs, pension obligations, etc.
▪ ~40% of SG&A is fixed (e.g., corporate) that can scale with incremental sales
Third party warehouse and common carrier transportation provides scale and efficiency
Strong margin profile driven by: (i) the health of the SBG category combined with (ii) Hostess'
leading brand position in the premium segment and (iii) a highly efficient operating model that
could only be implemented through the unique circumstances around the relaunch
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