Investor Presentaiton
TMG Holding
Case in point: successful launch of Celia - a testament to the strength of TMG brand
Major corporate revamp since July 2017 -
unmatched brand equity of TMG in the Egyptian
market
Celia is a new mixed-use development located on 500
feddans in the New Administrative Capital (NAC) - largest
land plot launched in NAC to date
Total residential BuA of c1.03mn sqm
Launched in June 2018 with net sales reaching CEGP10.3bn
by mid-August, less than three months since launch(1) -
project to be completed within the next 5 - 7 years
Very good market reception as a testimony to brand
equity
Significant pent-up demand in location despite earlier
launches by smaller companies before the launch of
Celia
Good outlook on demand dynamics following launch
More than 16% of clients are returning clients
■Well-diversified offering portfolio:
Four types of multitenant buildings, 8 floors each
Five types of stand-alone units ranging from 213 to 373
sqm per unit
Master plan accommodates for a sporting club and
basic services
Land purchased in 2017 for EGP2,100/sqm, payable over 9
years (10% down payment, 2 years grace period + 7 years
installments, interest of 10% only)
Note (1): Sales until end-1H2018 reached EGP7.2bn
Sales status as at 1H2018
100%
80%
500 feddans
Celia land area
1.03mn sqm
Total residential area
60%
4,799
807
40%
20%
1,697
258
Total net sales since launch
until end-1H2018 (in 25 days)
0%
Apartments
Villas
Units sold Units unsold
CEGP7.2bn
BuA breakdown by type Units breakdown by type
13%
22%
65%
86%
14%
1,955 units (c26%)
Units sold until
end-1H2018
7,561 units
Total residential units for
sale
CELIA
NEW CAPITAL
■ Villas
Apartments Services
Villas
ApartmentsView entire presentation