Why BFI? - A Compelling Turnaround Opportunity
GUEST 12MMT JUN 2023] CASUAL DINING PIZZA CUSTOM BASE: TOTAL DINE | MONTHLY+
GENDER
DINER HOUSEHOLD STATS
59%| +9.2
Male
AGE
13-18 yrs
13%| +2.8
19-24 yrs
7%|-3.2
25-34 yrs
24% +6.3
ETHNICITY
O
3.1
+0.3
DINER ATTITUDES - TOP 2 BOX(TOP 10)
Like to Try New Restaurants
84%| +11.5
Consider Dining Out a Form of Entertainment
41% -9.2
11% -7.2
25% | -6.7
64% +13.9
80%| +7.4
Female
Average HH
Size
1 Person HHs
2 Person HHs
3+ Person HHs
Dining Out is Way to Connect With Family/Friends
78% +6.8
65-75 yrs
MARITAL STATUS
6% -7.0
50-64 yrs
17%|-7.1
35-49 yrs
33%| +8.3
White
African
American
Hispanic
Asian
Other
PARENTS
Like to Try New and Different Menu Items
74% +14.3
Like to Eat at Upscale Restaurants
Comfortable Order Through Mobile Pay Technologies
73%|+29.5
34% -14.0
66% +14.0
44% 19.3
72% +15.0
Single/Divorced/
Separated/Widowed
Married/Living With
Partner
Parents Of Child <18 in HH
Like to Eat at Restaurants with Ethnic/Intl Menu Options
71%| +16.6
HOUSEHOLD INCOME
$82K
+17.0K
When it comes to Dining Out I'm Adventurous
6% -10.6
56% +22.4
Consider Myself a 'Foodie'
71% +20.0
68% +22.1
57%
11%
24%
5%
2%
<$25k HH Income
>$100k HH
Income
Like to Eat at Fast Food Restaurants
-3.0
-1.3
+5.2
-0.5
-0.3
Average HH Income
67%| +11.4
OCCUPATION
SOCIO ECONOMIC
AVERAGE CHANNEL FREQUENCY
White Collar
55% +18.1
Single Low
Income
Blue Collar
10%|-1.2
Strugglers
Middle Class
Affluent
Core
Retail
QSR
Fast
Casual
Casual
Dining
Midscale
Fine
Dining
Student
10%|-1.8
39.3
22.5
21.1
17.2
8.7
2.0
Homemaker
2% -4.0
$
$$
$$$
$$$$
+28.8
+15.1
+18.3
+15.5
+7.7
+1.8
Retired
8% -6.8
Other
13% -5.4
1% -4.3
7% -11.6
29% -4.1
62% +20.1
Per
Month
Per
Month
Per
Month
Per
Month
Per
Month
Per
Month
STAT TESTING VS. PREVIOUS YEAR PREVIOUS PERIOD CUSTOM BASE
Sample Size: 317
O Significantly Higher
Significantly LowerView entire presentation