Ranbaxy Innovation and Growth Focus
Daiichi Sankyo Partnership
Hybrid Business Model: Examples of marketing synergies
Mexico/ 2011:
DS to be front-end
for the business
Romania/2009/10:
Launched EvistaⓇ, TavanicⓇ
Thailand/2013:
DS to be front-end Gx &
Brand business
Japan/2010:
DS to be front-end for
the business
Malaysia/Singapore/
2011:
Launched CravitⓇ,
DS products
Daiichi Sankyo
Ranbaxy
Daiichi Sankyo and Ranbaxy
DS to lead
Ranbaxy to lead
Germany/2012:
Launched Atorva in
synergetic arrangement
with DS Germany
Italy/2011:
To promote DS
products to pharmacies
Africa/ Dec 2009:
Ranbaxy to lead
marketing &
distribution
South Africa 2010:
Tavanic®
India/2009/10:
Ranbaxy launched
Ovlance®, (anti-
hypersensitive),
Prasugrel®
RANBAXY
Trusted medicines.Healthier lives
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