Timex Annual Showcase at Samay Bharati

1970 Precision Quartz Timekeeping As the world entered the space age, our wound brass springs were replaced by counting the vibrations of a quartz crystal. These tiny electric movements meant you never had to wind your watch again, and our designers were no longer bound to the shape and size of a mechanical movement. The Q Timex series reshaped watches for a new generation. TIMEXGROUP WEQ14 The World's Most Popular Watch If the waterbury watch is our soul. The Timex Easy Reader™ in our Heart. Beautiful in its simplicity, the timeless, utilitarian design quickly became ubiquitous with Timex. Since 1977, we've made more than 100 million. If your father had a Timex, it was probably a Timex Easy Reader™. The influence of the Easy Reader's minimalist beauty can be seen across nearly every Timex today. 9 11 12 1 10 TIMEX 8 ASY READER 5 4 TIMEX 1977 HONGLO ო 3. 1984 TIMEX IRONMA P WE HO 10:0938 BA TBO 10-14A 10:09 36 SPARE INDHALO 1990 MEX Let's Get Digital There were many inside Timex who thought digital would be our end. What they didn't count on was the spirit of a watch maker who'd changed the world again and again with a deep spirit of innovation. In 1984, we introduced the world's first sports watch that today crosses nearly every finish line in the world. Athletes are so attached to their reliable Timex Ironman, they often wear it on one wrist with a GPS smartwatch on the other. Another Bright Idea Remember that little dim light bulb on the side of a watch dial? We knew there was a better way, and we changed the way the world told time in the dark with a patented technology called electroluminescent. Our Indiglo" backlight made its way beyond watches to car dashboards, appliances, and even lit escape route in 1993 at the World Trade Center. 25

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