FULL YEAR 2020 FINANCIAL GUIDANCE

DDTC WILL BE LED BY E-COMMERCE GROWTH & OUTLETS E-commerce: Drive elevated consumer experience and more effective digital marketing - Investment in people and technologies to execute e-commerce growth roadmap Marketplaces: Expand direct participation in leading global marketplaces - Controlling and elevating brand representation DTC Comps 2019 Americas 21.0% Asia 5.6% Retail: Prioritize outlet as growth vehicle EMEA 13.3% Outlet merchandising strategy has been repositioned to majority "Built for Outlet" assortments Total 16.0% Focus on the Americas, plus key outlet centers in Europe, Japan, and China crocs™ 13

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