Generational Transformation and Strategic Partnerships

Owned IP Game & Network Services Segment Distinguished Game Studios 13 Studios Worldwide 10mil Franchise Strength Increasing Lifetime unit image by title and platform Improving Competence in 'Game as a Service' Revenue Highest paying user spend of any Sports title on the US Store THE SHOW19 US Japan Europe PS2 PS3 PS4 PS3 PS4 PS3 PS4 metacritic 94 GODOWAR Phillies UNCHARTED THE LAST OF US MLBⓇ The Show™ 19 *Comparison in PlayStation™Store 6weeks after launch Sony Corporation Game & Network Services Segment Our Brand Is Our Greatest Strength #3 #7 #13 Rank Brand (UK) Rank Brand (DE) Rank Brand (US) 1 1 1 2 LEGO 2 Google 2 amazon 3 B 3 3 P 4 Google 4 LEGO 4 NETFLIX 5 NETFLIX 5 amazon 5 6 + fitbit 6 NETFLIX 6 Google 7 Spotify 7 eB 7 SAMSUNG 8 amazon 8 Spotify 8 KitchenAid 9 NHS 9 P PayPal 9 Spotify 10 10 SAMSUNG 10 11 LEGO 12 YouTube 13 B Prophet brand relevance index Sep-18 Sony Corporation

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