Effective Investment Promotion Strategy
OBJECTIVES OF IMAGE BUILDING
Create positive perceptions of your location's investment
market among domestic & international firms
■ Portray and promote your location as the best (emerging)
market for (a particular) investment
■ Prepare the groundwork for effective investment promotion
techniques
Create greater interest among investors in learning more
about the investment opportunities in your location
Help attain long-term and sustainable development goals
■ Enhance your image and investment opportunities by linking
to other locations in your countries or other countries in
your region
UNITED NATIONS
DESCAP
Economic and Social Commission for Asia and the Pacific
United Nations Economic and Social Commission for Asia and the PacificView entire presentation