2011 Bain China Luxury Market Study

Brand landscape is becoming more dynamic; cautiously optimistic outlook on China luxury market Strong growth in 2010 & majority of 2011; with a more dynamic and active brand landscape "2010 was a recovery year for luxury watch market with an unprecedented high growth." VP, Luxury watch distributor "With such a fast growing and dynamic market, brands are doing everything they can to ride the growth and strengthen their presence in China." China CEO, Luxury brand Overall business environment remains positive with a few uncertainties "We are still having quite good growth during Q4 of 2011, just not as spectacular as the first 3 quarters...We are cautiously optimistic about 2012." China MD, Luxury brand "Overall we are quite positive and confident about the China market; but there are things happening that we don't have enough visibility. China MD, Luxury brand This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent SHA 2011 Bain China Luxury Market Study_Media release_vf 13

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