Fisker Ocean: World's Most Sustainable Vehicle Launch
North America / Europe
Total Passenger
Car + SUV:
29.4M units
Fisker SAM:
5.6M units
TOTAL SERVICEABLE ADDRESSABLE MARKET (SAM): ~19M UNITS
BASED ON PRICE RANGE OF OCEAN AND PEAR
OCEAN
OCEAN/UFO
volume target
North America / Europe / China
North America / Europe
Total Passenger
Car + SUV:
42.8M units
Fisker SAM:
8.1M units
OCEAN/UFO
volume target
Source: Volume and segment data from LMC Automotive
Notes: 1) Total market data excludes all vehicles priced above $70,000 and all vehicles outside Passenger Car, SUV, Crossover
segments. 2) Ocean and PEAR SAM's are non-duplicative; 3) Inclusion in SAM of portions of non-premium SUV and passenger car
segments based on company analysis of relevant price point and surveys of what vehicles Fisker reservation holders currently drive.
Copyright 2021 Fisker Inc. All rights reserved.
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20
Total Passenger
Car + SUV:
29.4M units
PROJECT PEAR
North America / Europe / China
Total Passenger
Car + SUV:
42.8M units
Fisker SAM:
7.0M units
Fisker SAM:
PEAR volume
10.7M units
target
PEAR volume
targetView entire presentation