Detsky Mir Expansion Strategy
Progressing on Strategy 2020 execution
2024 Targets (1)
Performance update
detsky mir
дет
ми
HDIO
Omni-channel retail platform
Opening 230+ Detsky Mir stores
(2021-2023) and 800+ Detmir
pick-up points (2021-2024)
Targeting 45% share of online sales
Accelerated investment in logistics
c.80% of online orders to be
delivered next-day
Launch of 2 Federal DCs and 3
Regional DCs
Enhancing UX/CX
Store digitalisation with
70% NPS across channels
Mobile-first concept with
best-in-class app
(# of Detsky Mir stores and Detmir pick-up points)
Q4'20
1H'21
Q4'21
(% of next-day)
2020
2021
848
31%
905
1,018
50%+
Partner pick-up
points amounted
to 21k (+3.5x
year-to-date)
(% share of online sales)
2020
1H'21
Q4'21
25%
29%
35%
(1) As was presented at the Capital Market Day (August 2020).
Source: Company data.
Detsky Mir 3.0 digital concept
approved, opening of the debut store in
Q2'21
Modernisation of existing stores in mid-
Launched a second Regional DC in
Kazan (April 2021)
Launching a third federal DC in the Ural
region and two Regional DCs in the
Northern and Siberian regions in Q1'22
term
Enhanced UX in 1H'21
Subscription
delivery service
for recurring
orders
Courier delivery
service (next-day)
in Kazakhstan
iOS and
Android Apps
in KazakhstanView entire presentation