Momentum Across Key Metrics

5. BARK's Omni-channel Distribution Creates Selling Opportunities and Drives Brand Awareness Bark's digitally native brand ✓ Deeply aligned with values that Holistic omni-channel presence creates additional tailwinds ✓ ✓ Wealth of customer data allows for large-scale personalization consumers care about Platform to drive brand awareness and product discovery Focused on strong retail channels and partnerships through highly curate products Collaboration with retail partners creates new opportunities Glosskr BARK DUNKIN MUNCHKINS 2012 2017 2018 2018 BARK BOX URBAN OUTFITTERS BARK-PARK TARGET BLUESTONE LANE BARK SHOP amazon.com® • • Subscription service founded Self-curated eCommerce store launch SUBARU meijer Glossier. Urban Outfitters • Target Bluestone Lane • BARK Park shared Glossier experience • Amazon • Subaru • Meijer BARK LIGHT 2021 & Beyond COSTCO Walmart.com DUNKIN' PETCO Where the peta go DONUTS PETSMART CVS pharmacy ANHEUSER-BUSCH BED BATH & TJMaxx HomeGoods BEYOND Costco Walmart.com . Dunkin' Donuts • PetSmart • PetCo • CVS 20 20

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