Missfresh Results Presentation Deck

On-demand DMW¹ Business: Focus on Quality Growth 5 优鲜 LE ||| 又好又快 Customer Strategy Online + Offline Customer Acquisition 2Q 2021 New Transacting Users YoY Growth -35% Membership Program Exclusive Products Exclusive Services Exclusive Benefits 2Q 2021 Revenue Contributed by Paid Members YoY Growth ~240% Notes: 1 Stands for Distributed Mini-warehouse Fish SSS *** Supply Chain Capabilities AAA Eggs Meat Flowers "FRESH" Diary Vegetables Joint Marketing with Top FMCG Brands Fruits 2Q 2021 Average Price per Order RMB96.1 6

View entire presentation