Investor Presentaiton

Efficiency initiatives reduced costs, stabilising earnings • Closed down certain non-core businesses – online education, eCommerce, game live streaming • Rationalised underperforming businesses - loss-making digital content services, sub-scale social media products • Tightened control on marketing programs - reduced selling and marketing expenses by 21% YoY • Migrated all domestic in-house services to Tencent Cloud - enhanced cost efficiency • Optimised workforce and controlled staff costs - total headcount down by ~5,000 QoQ COPS in billion RMB 86.4 78.4 76.1 S&M in billion RMB 11.6 G&A in billion RMB 26.7 26.2 24.4 8.1 7.9 Non-IFRS Operating Profit in billion RMB 36.5 36.7 33.2 4Q21 1Q22 2Q22 4Q21 1Q22 2Q22 4Q21 1Q22 2Q22 4Q21 1Q22 2Q22 7

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