Harley-Davidson Investor Discussion

PILLAR 2: SELECTIVE EXPANSION AND REDEFINITION LEADERSHIP IN THE MOST PROFITABLE MARKETS North America Preserve unrivalled leadership position of most profitable motorcycle market in the world LATAM Prioritize profitability over volume EMEA Play to win with our most premium motorcycles Expand with new product lines where our profitability targets are met APAC Emphasize growth of premium in the region Strive for leadership positions in most profitable markets 9

View entire presentation