GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

GAP Generally Accepted Practices USC Annenberg Agency Relationships: Number of Agencies Used, 2002 - 2013 LO 5 4.8 4 3.6 3.2 3 2.5 2.4 2 1 0 GAP 2002 GAP 2004 GAP 2009 GAP 2011 GAP 2013 Increase is partially related to higher frequency of larger companies in the sample, but overall trend is clear 77 Strategic Communication and Public Relations Center

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