Wix Results Presentation Deck
Efficient Marketing Based on TROI
One Time Marketing, Ongoing Collections
After 3
Quarters
0.7x
$81
$60
Q1'21 Cohort
Marketing Cost ($ millions)
... After 7
Quarters
1.8x
$57
$105
Q1'20 Cohort
After 11
Quarters
2.6x
$55
$142
Q1'19 Cohort
Cohort Collections ($ millions)
After 15
Quarters
3.9x
$44
$171
Q1'18 Cohort
... After 19
Quarters
5.6x
$32
$178
Q1'17 Cohort
Note: Data as of September 30, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent
on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Collections do not include
collections from users coming from the Wix Logo Maker funnel, or collections from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.
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