Investor Presentaiton

4,000,000 3,500,000 3,000,000 Strong, sustained growth in HH penetration 2,500,000 2,166,989 2,000,000 +13% 1,410,933 1,500,000 +11% 1,000,000 2017 Freshpet Penetration Growth Total HH's 2,541,993 +17% 1,878,786 +33% 3,188,882 +25% 2,472,440 +32% 2018 2019 • Total Penetration Trendline Total Penetration Core Dog Penetration Source: Nielsen HH Panel for the period ending late December 2016-2020 3,960,971 +24% 3,169,113 +28% 2020 freshpet 22 .....Core Dog Penetration Trendline

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