Pix Evolution and Implementation
SUMMARY
PRESENTATION
IDEALIZATION
EVOLUTION
NUMBERS
FUTURE
1. From the Idealization to the Implementation of Pix
1.1 The retail payments market
Since the restructuring of the SPB in 2002, Brazil has been recognized for having
a robust and efficient payment system, with the BCB playing an important
role in this evolution. As of the publication of Law 12,865, of October 9, 2013,
the BCB received the legal mandate to ensure the soundness, efficiency and
regular functioning of payment schemes and payment institutions and to
adopt measures to promote competition, financial inclusion and transparency
in the provision of payment services.
To exercise this competence, guidelines were established through CMN
Resolution 4,282, of November 4, 2013, which must be observed during the
regulation, surveillance and supervision of payment institutions and payment
schemes that are part of the SPB. Among the objectives established in the
regulation regarding the action of the BCB, the following stant out: innovation
in payment schemes, diversity of business models, non-discriminatory access
to services and infrastructure, and lastly, meet the needs of end users.
In recent years, the financial and payment services sector has developed
new business models and innovative solutions as a result of the increased
adoption of new technologies by individuals, companies and the government,
evidenced, for example, by the popularization of smartphones and applications,
use of biometric recognition technologies (fingerprint, facial recognition,
etc.), implementation of machine learning processes and an increase in the
processing capacity of large data sets (big data).
However, in 2019, cash was still the most widely used means of payment by
Brazilians. Research on the habits of using means of payment revealed that
77% of financial transactions in Brazil was carried out using cash¹ as a means
of payment. Empirical evidence points out that cash is one of the means
of payment with the highest social cost². Although people do not directly
realize the costs, it is extremely expensive to produce, store, distribute and
destroy coins and banknotes. In addition, there are still high costs associated
with security and handling of cash by retailers who take cash as a form of
payment. All these costs end up being incorporated into the prices of banking
and payment services and, consequently, into the final prices of goods and
services. Cash also has other limitations, such as the impossibility of being
used in electronic commerce, which is increasingly relevant in the country, as
well as the unviability of installment payments.
Additionally, a diagnosis carried out by the BCB identified that other means
of payment, including electronic means, had relevant flaws, mainly in terms of
convenience and costs for end users.
The main flaws identified in each payment method are presented below:
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Check: inconvenience related to printing and transporting check sheets;
receiving the amount depends on clearing and settlement times; high
costs to the financial system in terms of processing; limited acceptance
and user experience demands filling out a good deal of information.
Prepaid card: high costs for payees (discount rates), limited use on person-
to-person (P2P) transfers, acceptance in commercial establishments
depends on a specific device (POS devices).
Debit card: high costs for payees (discount rates), limited use on (P2P)
transfers; acceptance in commercial establishments depends on a specific
device (POS devices); limited acceptance in electronic commerce.
Credit card: high cost for payers (annuity) and for payees (discount rates);
delayed payment to merchants (within 28 days on average), resulting in
financial costs (e.g. float and advance on receivables); limited use for for
P2P transfers; acceptance in commercial establishments depends on a
specific device (POS devices).
Credit Document (DOC) 3: not an inherently purchasing instrument,
not used in electronic commerce, high costs for payers (service fee),
availability restricted to a specific period of the day, initiation requires
typing a good deal of information, settlement takes place on the next
business day following the completion of the transaction and transactions
have a value limit of up to R$4,999.99;
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Electronic Funds Transfer (TED)4: compared to DOC, has the advantages
of not having a value limit and settlement occurs on the same day, but
has all the other limitations listed as on DOC transfers.
Transfers within the same institution: compared to the TED, has the
advantage of being fully available (24 hours a day, every day of the year).
However, unlike TED and DOC, both payers and payees need to be hold
account on the same institution in order to the transaction take place.
Boleto: settlement takes place on the next business day following the
completion of the transaction, high cost for payees, not suitable for P2P
transfers, difficulties in conciliation and inconvenient to use (typing or
reading a bar code on a specific device).
Billing agreement: has similar disadvantages to the boleto. However,
depending on the negotiation between parties, the agreements may
have a lower cost for payees and faster availability of resources. On
the other hand, these agreements do not allow payments through any
institution and the process of celebrating the agreement is expensive
and time-consuming.
Automatic account debit: possibility of making undue and unauthorized
billing, mostly used only for payments related to public concession
services (e.g. water, electricity, telephone, etc.), available only through
the establishment of an agreement, high operational complexity for
recipients, lack of standardization between different institutions,
difficulty in offering the service by smaller institutions.
In short, the context at the time (2019) was one of excessive use of cash
in the country, leading to inefficiency in the retail payments market due to
the high social costs derived from this use, as well as the flaws present in
electronic means of payment that existed before Pix, muddling the desired
reduction in cash usage. Additionally, the digital revolution was taking place,
with the adoption of new technologies by the population, and the possibility
of payment services acting as strong inducers for financial inclusion. In a
1 The report with the main results of the survey is available at < https://www.bcb.gov.br/content/estabilidadefinanceira/Publicacoes_SPB/
Relatorio_Decem_2157_2021.pdf>.
2 See, for example, Banco Central do Brasil. Cost and efficiency of using retail payment instruments, July 2007; Banco de Portugal. Study on the
social costs of retail payment instruments in Portugal, October 2016; and Humphrey, D.; Willenson, M.; Lindblom, T.; Gerghendahl, G. What does it
cost to make a payment? Review of Network Economics, vol. 2, no. 2, June 2003.
3 Electronic transfer mechanism created by the BCB and operating in Brazil since 1985.
4 A newer electronic transfer mechanism with more advanced functionalities than those on the DOC, launched by the BCB in 2002. TED is a real time
transaction scheme allowing transfers between users of different financial or payment institutions. Although being a real time transaction, the
settlement takes place during specific time windows throughout the day and are not available during weekends or holidays, while transfers on Pix are
settled instantly and are available 24/7.
5 A standardized mean of payment created by the BCB. In order to be accepted by any payment or financial institution, the boleto must be issued
following predefined standards and registered on a centralized database operated by the CIP (Interbank Payment Clearing House).
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