Sustainability Report 2020
Portobello's Strategies
Superceramics
The most financially and environmentally cost-effective option
Sustainability
Energy used
to produce
Water used
to produce
Break
Resistant
Wear
Resistant
Design
Price
Installation Price
CERAMICS
SA
SUPERCERAMICS
:
6
PORCELAIN
$$$
$$$
Portobello
Pointer's portfolio is where its democratic de-
sign strategy comes into being, uniting aesthe-
tics and technology. The concept of Supercera-
mics, an exclusivity of Pointer's since 2018, is
expressed in the combination of large ceramic
formats and constant new releases in line with
the latest interior design trends.
Superceramics created a new class of pro-
ducts that offer greater added value compared
to standard ceramics and that are more affor-
dable in contrast to porcelain.
On top of large formats, Superceramics inno-
vated by introducing rectified tiles, allowing for
smaller grout lines, and polished surfaces, cha-
racteristics that are typical of porcelain tiles.
Sustainability Report 2020
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