Unilever Strategy & Execution Overview
Strengthening Mass Laundry
Price reductions on
Powders and Bars
SKU
Sep 08
Dec 08 Mar'09
Sep'09 Dec'09
Rin Adv Bar
200 Gms
SOV %
Rs 9
Rs 14
Rs 14
Rs 12
Rs 10
Wheel Blue Powder
Rs 10/-
275 gms
Wheel Blue Bar
Rs 10/-
200 gms
250 gms
200 gms 200 gms
275 gms 350 gms
350 gms
3.4
235 gms
235 gms
Improved product quality both in
Bars and Powders
Jun'09
Jul'09
Aug '09 Sep'09 Oct'09 Nov'09
→ Has a great
fragrance
― Cleans clothes
thoroughly
More enjoyable
apprach to
laundry
Wheel Share of endorsement (IMRB)
-
JQ'09
Brand investments - Wheel
7.7
SQ'09
15.1
DQ'09
Value through consumer
promotions
ऐक्टिव व्हील पाउडर के
रु.10/- के पैक में
अब पाएं 25 ग्रा. ज़्यादा
मुफ्त
रु. 5/-* कीमत का लाइफबॉय,
1 कि.ग्रा. व्हील पाउडर के साथ
25g Extra
Active
Wheel
FREEL
Activer
WheelView entire presentation