Hardship to Transformation: A Future Proof Greenyard

4 36 Rationalising the fruit & vegetables value chain towards an omni-beneficial long term integrated partnership model... Greenyard is in the process of convincing retailers to evolve from less efficient trading or direct sourcing models, towards an omni-beneficial partnership model Retailer Retailer Trading causes longer chain & inefficiencies Trading organisation Sourcing partners GREENYARD Partnership increases quality, traceability and visibility Integrated strategic partnership GREENYARD Growers Growers GREENYARD

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