Investor Presentaiton
VOLUNTEERISM
THOUSAND OF ASSOCIATES
13.9
1.2
32.3
127.4
139.0
132
63.1
92
'03
'05 '07 '09 '11 '13
DONATIONS
CHANNELED
MILLION PESOS
387
334
569
507
In Nicaragua, we promote the empowerment of female entrepreneurs with
funds that will directly benefit 54 female banana growers and their families
who are organized in two cooperatives. This program, jointly operated
with other associations, foresees an increase in production numbers and in
the quality of the bananas harvested by these women; an improvement in
the manufacturing practices and the business skills of the cooperatives to
which they belong; and a rise in crop profitability and the income produced,
thanks to technical assistance and the transfer of technology. What is
more, Walmart de México y Centroamérica will guarantee the purchase and
marketing of Coopemad's production, all under the highest standards of
quality, handling and processing.
WE SOLD AGRICULTURAL AND ARTISANAL
PRODUCTS FROM OVER 5,800 PRODUCERS
IN THE REGION
'03 '05 '07 '09 '11 '13
b.
C.
Developing farming capacities and the manufacturing of handicrafts in the
poorest of communities in the countries where we operate. Since we are
part of the retail sector, we have considerable experience with markets,
commercial channels, product development and quality, and volunteerism.
Our company's ability to develop the production skills low-income small
farmers is our primary strength that falls naturally in alignment with the
objective of this program. In countries coping with poverty, the creation
of production capacities is one of the most important strategies towards
increasing income, and with it, the standard of living.
Empowering women. The majority of our customers are women and
opportunities for them are limited in all the countries where we operate. This
situation is even more serious where there is poverty because many of them
have had scarce schooling, and many are heads of family. It is therefore
fundamental for our company to especially focus on the empowerment of
women in all the programs we develop.
During the year, we conducted the following programs, among others:
In Mexico, "Women Can Count on Us" is a program whose purpose is to
finance training courses so women may start up a new business, or improve
an existing one, as well as offering scholarships for those women who wish
to conclude their high school education or attend a technological university.
During the second year of this program, 25,456 women registered so they
could participate; this figure, added to that of last year, totals over 60,000
who are actively part of our program. It should be noted that of the total
number registered, 66% earn less than 5,000.00 pesos per month; 27%
completed Junior High School; 41% are either single, widows or divorced.
2013 Financial and
Social Responsibility Report
54,325 WOMEN DEVELOPED THEIR
CAPACITIES AND WERE EMPOWERED
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