Investor Presentaiton
27
Industry drivers
Information and Communication Technologies (ICT)
Laptop segment in Vietnam
market by price
Consumer Goods & Healthcare (CGHC)
O Large population but starts ageing
% population above the age of 35 in Vietnam
13.8%
12.4%
The trend of working from home
due to COVID-19
45.0%
44.3%
30.5%
37.6%
The trend of shifting to the mid-
& high-end segment
43.7%
43.0%
42.4%
55.7%
50.0%
The trend of switching to 5G
devices
11M2019
11M2020
<14milVND
> 14-20 milVND
> 20 milVND
Digital transformation proposal by MIC
2019-2020
Digitization
SME Digitization
10%
2020
50%
2015
2016
2017
2018
2019
Emerging middle-income class
2021-2025
Integrated digital
ecosystem
2026-2030
O
Comprehensive digital
socio-economy
O
Number of Digital SMEs
Middle class & Wealthy segments growing by 88% (2010 to 2020)
Health awareness: Health is the #1 biggest concern
Vietnamese consumers (Source: Nielsen)
among the
О
950,000
Fragmented picture as there are >550 distributors (Source: FPTS)
507,000 +87%
174,000 +191%
The largest international player has only 14% market share in OTC
(Source: Industry expert)
2025
2012
2017
2020
DIGIWORLDView entire presentation