BBVA Bancomer/2018 Annual Report
Total claims by service and by product in 2018
33.47%
17.30%
11.18%
10.58%
B Credit card
9.64%
5.18%
B Savings
Other highlights in 2018 that further strengthen the customer experience included:
The creation of a specialized desk to review cases.
Setting up the First Contact Resolution (FCR) program, which effectively reduced the
number of incidents passed on to other areas or departments, thus helping to resolve
more cases on the customer's first contact with the Bank.
4.47%
1.24%*
6.94%
B Debit card
B ATMs
B Bancomer mobile
B Credits
B Bancomer.com
A new corporate office dedicated to customer service and support was opened in the
city of Guadalajara. The office also receives cases that have been escalated from the
branch network and stages conciliation proceedings to encourage customers to drop
their case. The following table provides key figures for each office:
B Credit Bureau
B Others
47
Polanco
Office/branch
Torre BBVA Bancomer
Guadalajara
Number of contacts
1,795
832
625
Toughening and standardizing rules and criteria for analyzing and reviewing cases.
Creating an engagement area with other internal fronts to improve customer service.
Developing the "CONDUSEF telephone
support cell": a team of specially trained individuals
adept at tracking and monitoring the
claims that reach CONDUSEF, requiring
them to maintain constant communication between the
Bank and the customer.
Target 2019
Improve our position in the IDATU for Banking and Insurance.
BBVA Bancomer/2018 Annual ReportView entire presentation