Investor Presentaiton
In the media: Timex Given for Generations Campaign
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SUNDAY 13 MARCH 2022
Brand celebrates rich heritage of
its timepieces with a new campaign
LIFES
Fi
the
rie
The brand
boasts of
high-quality
craftsmanship
and detailing.
and water
resistant
watches
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Outdoor: Billboards in top cites at prominent location
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Display Campaign: Prominent placement covering high
traffic properties
stablished in 1854 Waterbury, Connecti
cut, Timex Group designs, manufactures
around the world. It is known for its design,
durability and performance. The brand is
celebrating its rich heritage with the new 'Giv
en for Generations' campaign. The brand says,
"The way one generation passes on its values
to the next, the same philosophy echoes in the
passing on of family heirlooms and Timex
watches. Through generations of watchmaking
the brand has made its name synonymous with
iconic watch designs that can withstand anything."
The brand believes that every watch has a soul
"Timex combined European clockmaking
and American ingenuity to take clocks
from the mantels of the 1% and brought
them to the world, turning a 300-year-
old industry upside down. We also de
mocratised timekeeping by proving
that a great watch doesn't have to be
expensive. We revolutionised
watchmaking by using cutting-
edge technology in products
in outdoor sports and style
categories. We helped in the
invention of wristwatches
and are continuing to rein-
vent watches with better
innovation in technology
and style," says the
brand, adding.
"If the Water
bury watch is
our soul, the
Timex Easy
Reader is our
heart. Beautiful in
its simplicity, the
timeless, utilitarian
design quickly be
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TIMES
given for
generations
The Marlin
Automatic
watch
TIMEX
came ubiquitous with
our brand. If your father
had a Timex, it was
probably a Timex Easy
Reader The influence of the Easy Read-
er's minimalist beauty can be seen across
nearly every product today"
With over 165 years of watchmak
ing legacy and American ingenuity
the brand says that it takes pride in
being a household name and con-
tinues to embrace its long history of
passion and innovation. "Each
Timex watch is a unique expres
sion of the company's watchmak
ing mission, designed and craft-
ed to be chosen and worn with
confidence. It is said that once
you own a Timex, you own a
part of its heritage," adds the
brand
The Yankee Pocket Watch was
popularly known as "the watch.
that made the dollar famous."
Reprtedly, even Mark Twain
was a fan of it
ATL Print Media: Full page ads in leading English
newspaper covering all editions.
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