Investor Presentaiton
Messages from the
management
35 2021 Report ESG Journey
Highlights
Were are globo
ESG approach
Social impact
for our content
Diversity & inclusion
Employee development
& well-being
Biodiversity &
environmental awareness
Transparent & responsible
governance
Education as a vector
for country development
15:30:45
responsible advertising
GRI3-3 (417), M4
We have a Commercial Policy in place to protect the advertiser
and the ones who consume our contents.
Regarding the advertising market,
we restrict those with initiatives not
supported by current legislation, creating
a safe environment for other brands. We
also restrict, in commercial actions within
our content, advertisers that allude to
the replacement of breastfeeding, that
address issues of a religious or political
nature, medicines or self-medication,
firearms and smoking.
In the chapter on self-regulation and
advertising ethics, the Commercial Policy
refers to the Brazilian Advertising Self-
Regulation Code. We actively participated
in the establishment of the National
Council for Advertising Self-Regulation, in
1980, with the aim of defending the right
to advertise and freedom of commercial
expression; the integrity of commercial
advertising and the consumer's free
access to ethical, honest, truthful and
accurate commercial information in
accordance with the laws of the country.
Our Integrated Business in Advertising
division also aims as a standard to
enable special projects with social and/
or environmental impact with sponsorship
of brands connected with these topics.
This is a path for co-created projects that
we want to explore more in the future. We
are storytellers and we can use this skill to
help big brands that want to promote the
country's sustainable development.
About this
report
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